PwC Announces Strategic Push into Crypto Amid New US Legal Clarity

PwC, one of the prominent Big Four accounting firms, is launching a significant expansion of its cryptocurrency business, ending its former hands-off approach.

The Financial Times reports that PwC’s US leadership, led by CEO Paul Griggs, is directing the firm to “lean in” to crypto. Griggs identified clearer US regulations, including stablecoin rulemaking and the GENIUS Act, as the primary catalyst for this change.

“In that product and that asset class,” Griggs said, the new rules will “create more conviction.” He also stressed the imperative for PwC to participate in the growing field of tokenization.

This new strategy departs from past caution. Before the current regulatory transition, which gained momentum after the reelection of Donald Trump, PwC had limited its crypto exposure due to a tough US enforcement landscape against digital asset firms.

Today, PwC is becoming “hyper-engaged,” seeking to grow its crypto-related audit and advisory practices. It consults on efficiency gains through tools like stablecoins and has enhanced its talent pool, rehiring digital asset expert Cheryl Lesnik as a partner. The firm’s existing crypto role includes serving as auditor for MARA Holdings, a Bitcoin mining enterprise.