Naver Tightens Grip on Fintech Future with Full Acquisition of Upbit

Naver is strategically positioning itself for the future of finance by moving to fully acquire South Korea’s leading crypto asset, Upbit.

The planned share swap through Naver Financial represents more than a corporate reshuffle; it’s a significant bet on the convergence of internet services, traditional finance, and digital assets.

By making Dunamu a wholly-owned subsidiary, Naver can more deeply integrate Upbit’s crypto capabilities with its existing financial services like Naver Pay, creating a powerful fintech ecosystem under one corporate roof.