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Starbucks Launches a Loyalty Program Based on NFTs

Starbucks Launches a Loyalty Program Based on NFTs

Starbucks has just launched a beta loyalty program based on NFTs on the Polygon blockchain in which marketplace Nifty Gateway is also a partner.

The Starbucks Odyssey Web3 initiative, which was announced by the company in September, will initially be available to a limited group on a waiting list. Members can earn Journey Stamp Series NFTs by taking part in virtual journeys.

Users are also awarded Odyssey Points. They can use the resulting assets to access “immersive coffee experiences they won’t get anywhere else.”

Starbucks Vice President Brady Brewer has said:

“Starbucks has a history of using early technology to innovate for customers and make it accessible and accessible to the mainstream.”

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