ARK Invest Predicts Bitcoin Will Hit $2.4M by 2030

Asset manager ARK Invest has increased its Bitcoin bull case price prediction to $2.4 million by 2030, up from $1.5 million. This adjustment is largely attributed to growing institutional investment and Bitcoin’s recognition as “digital gold.”

In ARK’s “Big Ideas 2025” report, the firm updated its 2030 Bitcoin price targets, projecting bear, base, and bull cases of approximately $300,000, $710,000, and $1.5 million per BTC, respectively. The bear and base scenarios were also raised to $500,000 and $1.2 million from previous estimates of $300,000 and $700,000.

Research trading analyst David Puell explained in an April 24 report that the increased prediction is driven by institutional interest and Bitcoin’s acceptance as “digital gold.” Puell emphasized that ARK’s targets are based on assumptions about total addressable markets (TAMs) and penetration rates, which reflect the potential market share Bitcoin could capture.

He also mentioned that Bitcoin’s supply schedule, expected to reach around 20.5 million units by 2030, plays a role in price predictions. However, if TAMs or penetration rates fall short, Bitcoin may not achieve ARK’s targets.